Our story · California
Who we are and when the fit is right.
We believe the best outcomes come from one accountable team, a short roster, and relationships where strategy and build stay under the same roof.
On this page
The studio
Babou is a deliberately small studio.
Most teams get stuck between a large agency layer or a scattered set of freelancers. We sit in the middle: enough depth to hold the full picture, small enough to stay fast and accountable.
Our Founders
Strategy and marketing alongside engineering and product, without a revolving cast.
- Sara
- Strategy
- Josh
- Build
Sara Sanchez de Heredia
Founding partner, strategy and marketing
Sara leads positioning, research, messaging, and go to market planning. She is strongest when the situation is messy and the team needs a clear story and priorities they can execute.
- Audits, customer insight, and channel strategy
- Launch and growth phases with honest tradeoffs
- Guidance on what to stop doing, not only what to add
Joshua Tal
Founding partner, technology and digital systems
Josh leads sites, integrations, and internal tools. He connects forms, CRMs, and content workflows so data does not die in inboxes, and keeps UX and SEO part of the same decision set.
- Websites with clear conversion paths and performance budgets
- Lightweight dashboards and libraries your team can run
- Integrations between the tools you already use
You get marketing and build in one room instead of two vendors negotiating through you. When we bring in partners, we stay accountable for scope, narrative, and quality.
Who we work with
We do our best work with teams who:
- Want strategy tied to execution, not a deck alone
- Want a partner who will push back when something does not hold
- Need clearer marketing and stronger digital infrastructure together
- Care about craft in the parts customers never see
We have worked with local services, healthcare practices, product brands, and digital media. The through line is ambition, honesty about constraints, and a bias toward doing the work well.